Tcholélé Productions workshop for Ms1 Digital Strategy students

The project

Intensive weeks will be regularly organized for Digital College students, with the aim of working in groups on an imposed topic.

In November, Ms1 Digital Strategy students gathered at the L’Européen theater to be briefed by Fanny Jourdan, Director of Tcholélé Productions, and Tania Dutel, comedian and actress, on this new project.

The objective? To create a Social Media content strategy for Tcholélé Productions and 3 artists.

As a reward, there is the possibility of securing an internship or work-study position with the company, as well as tickets to a show by one of the artists they had the chance to work with.

A week to meet the challenge

Divided into groups of 10, the students met throughout the week to merge their ideas, put their skills into practice and come up with a real communications strategy. Additionally, a professional coach was also on hand for each group, to provide advice, guidance and share professional expertise.

At the end of the week, the students presented their projects to a panel of judges and sent their written submissions to Tcholélé Productions. The company selected the group that proposed the most relevant project for each artist. Subsequently, they connected with the winners to finalize and implement the selected strategy.

This opportunity encouraged students to enhance their critical thinking and enrich their professional experiences in the face of a real challenge.