Ms • 4th year and 5th year

Ms Marketing and social media

About Ms Marketing and social media

This technical course of this master’s degree integrates methods related to developing technologies and the research conducted in this environment. Internet of Things, Artificial Intelligence, and Sustainable.

Innovation are all areas that will affect a new generation of managers who want to go beyond the basics of marketing to enable future generations to have the tools to shape and optimize the world tomorrow.

During the year, you will also learn how to manage with this goal in mind to maximize your team’s performance and drive your projects with efficiency. In addition, creative tools, also essential to the innovation process, are integrated into the program with the sprint design and the creative strategy.

Educational goals

Understand the challenges of innovation in business
Master the managerial practices related to innovation
Be able to define a complete digital strategy and master its implementation
Develop and push the reflection of a technical project
Learn to identify and use current market trends in your field of activity

Courses

Digital strategy
Mobile marketing
Webmarketing & social media
E-reputation
Big Data
Communication strategy
Project Team Management
E-influence
Google & SEO
Business plan and business model
Crisis communication
French classes

Title recognized by the State

Level 7 “Operational Business Manager” registered with the RNCP by order of May 19, 2021 • Issued by Ascencia Business School •

See the skills sheet

Pace of training

Training in 2 years after 3/4 years of university studies

Initial training

Beginning of the school year : October
Pace : 1 or 2 days at school per week
Internship : 44 days minimum, alternating with classes

Work-study program

Beginning of the school year : October
Pace : 1 day at school and four days at the company per week or two days at school and three days at the company per week

Learn more about work-study programs

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