MBA • 6th year
MBA International Digital Project Management
About MBA International Digital Project Management
The MBA is aimed at students from all backgrounds, who already have a bachelor’s or master’s degree, and who wish to venture into the digital field. With a program 100% in English, the International digital project management course is open to French and foreign students.
Educational goals
- Mastering intercultural differences in the company and managing interculturality
- Know the specificities of project management
- Mastering international negotiation techniques
- Understanding digital marketing and running a campaign
- Develop a marketing & mobile marketing strategy
- How to build a content creation framework
- Discover the innovation management method
Courses
- Start-up management
- Business plan and business model
- E-commerce
- Business intelligence
- E-reputation
- Communication strategy
- Mobile Marketing
- Financial Analysis
- Digital strategy
- Professional Project
- Startup Creation
- Management in FRENCH
Title recognized by the State
Level 7 “Operational Business Manager” registered with the RNCP by order of May 19, 2021 • Issued by Ascencia Business School •
See the skills sheetPace of training
Training in 2 years after 3/4 years of university studies
Initial training
Beginning of the school year : October
Pace : 1 or 2 days at school per week
Internship : 44 days minimum, alternating with classes
Work-study program
Beginning of the school year : October
Pace : 1 day at school and four days at the company per week or two days at school and three days at the company per week