Ms • 4th year and 5th year
Ms Marketing and project management
About Ms Marketing and project management
As the keystone of the digital world, web marketing attracts and requires increasingly sharpened skills in a job market where the function is becoming more widespread. Web marketing is a cross-disciplinary field where curiosity is essential. A versatile course, it will allow you to master a whole range of skills.
Educational goals
- Learn to spot and use current market trends in your field of activity
- Be able to write complete reports on the website health using analytical tools
- Know how to develop your visibility on the Internet and know all the key factors of success of content marketing
- Learn about the acquisition campaign and the development ambitions of a young company
- Knowing how to operate the various advertising levers
- Establish a mobile marketing strategy and action plans in order to move from “mobile friendly” to “mobile first”
Courses
- Business intelligence
- International Project Management
- Digital strategy
- Innovation marketing
- Webmarketing & Social media
- Google & SEO
- Agile Methods
- Project Team Management
- Digital Communication
- E-influence
- Agile Methods
- French
Title recognized by the State
Level 7 title “Marketing strategy manager” registered with the RNCP by order of February 09, 2023 • Delivered by Talis compétences & certifications • Block validation option •
See the skills sheetPace of training
Training in 2 years after 3/4 years of university studies
Initial training
Beginning of the school year : October
Pace : 1 or 2 days at school per week
Internship : 44 days minimum, alternating with classes
Work-study program
Beginning of the school year : October
Pace : 1 day at school and four days at the company per week or two days at school and three days at the company per week