Ms • 4th year and 5th year

Ms Marketing and project management

About Ms Marketing and project management

As the keystone of the digital world, web marketing attracts and requires increasingly sharpened skills in a job market where the function is becoming more widespread. Web marketing is a cross-disciplinary field where curiosity is essential. A versatile course, it will allow you to master a whole range of skills.

Educational goals

Learn to spot and use current market trends in your field of activity
Be able to write complete reports on the website health using analytical tools
Know how to develop your visibility on the Internet and know all the key factors of success of content marketing
Learn about the acquisition campaign and the development ambitions of a young company
Knowing how to operate the various advertising levers
Establish a mobile marketing strategy and action plans in order to move from “mobile friendly” to “mobile first”

Courses

Business intelligence
International Project Management
Digital strategy
Innovation marketing
Webmarketing & Social media
Google & SEO
Agile Methods
Project Team Management
Digital Communication
E-influence
Agile Methods
French

Title recognized by the State

Level 7 “Operational Business Manager” registered with the RNCP by order of May 19, 2021 • Issued by Ascencia Business School •

See the skills sheet

Pace of training

Training in 2 years after 3/4 years of university studies

Initial training

Beginning of the school year : October
Pace : 1 or 2 days at school per week
Internship : 44 days minimum, alternating with classes

Work-study program

Beginning of the school year : October
Pace : 1 day at school and four days at the company per week or two days at school and three days at the company per week

Learn more about work-study programs

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