Courses • 29.04.22
Bachelors 2 creative week
For the first year, our Bachelor 2 students worked in collaboration with Ecole Conte students as part of their creative week for a communications campaign.
For one week, our students worked on behalf of a major brand to respond to a given problem. Faced with this challenge,the students brainstormed the development of a comprehensive communication campaign, including : product identity, communication actions, target audience selection and market research. This communication campaign creation is both a strategic reflection and a creative challenge.
In groups, students had the opportunity to work on one of the given topics:
- Tati : Resurrection operation – revitalizing the brand and its marketplace
- Feed : Launching the product range in the children’s market
- Maje : Launching the brand in the men’s market
- Cristaline : Reassurance operation – crisis communication following the contamination of a water source by bacteria.
The week was also an opportunity to meet communications professionals who acted as coaches to support them in the creation of their campaigns.
Our students delivered comprehensive portfolios worthy of future communication professionals ; very successful projects were born.
Congratulations to groups 2, 8, and 9, who emerged as the top winners on the podium ! They each win tickets to Disneyland Paris.
