The web marketer has an essential role because they reach both strategic marketing and operational marketing. As soon as he or she joins the company, he or she must define a set of specifications and determine the employer’s objectives. He/she is also very involved in the design and development of the website, to see the most relevant choices in terms of navigation or editorial content.
Implementing new strategies to improve a website traffic and monitoring its visibility on a daily basis are among the important missions of the web marketer. By developing a web product, he/she ensures the sustainability of a project and its visibility among various people, with the aim of increasing sales.
The required skills
If you are behind every technology trend, web marketing is for you. By using your knowledge of the latest tools, you will be able to combine the different types of marketing. So you have to be versatile! Your creativity will be your ally in anticipating consumer expectations, which you will treat with rigor and with full knowledge of the market.
The salary of a web marketer obviously varies according to their experience. For a junior position, the average is around 30,000 euros gross per year. For a senior position, this salary can easily reach 75,000 euros gross per year, and even 85,000 euros if you specialize even further.
Which degree to become a Webmarketer?
le to become Webmarketer