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Bachelor 3 Digital marketing and sport

Training also available online


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About Bachelor 3 Digital marketing and sport

Addresses digital marketing applied to the field of sports, which is now a job market!

While acquiring a solid foundation of general digital skills, Digital College offers you a specialization in sports marketing. Learn to decipher the codes specific to this sector whose economy is booming, with the recent development of e-sports and webcasts of sports games.

This course is for all sports lovers who wish to evolve in an environment where they will have the opportunity to combine work and passion.

La formation en marketing sportif de Digital College est classée 10ème meilleur bachelor sport en France

Educational goals

  • Know the evolution of the sport economy and the different markets of the sport economy
  • Understand the application of marketing techniques to the sports world
  • Understand the contours, goals and landscape of event-driven communication
  • Know the issues surrounding sport management
  • Define a digital communication strategy
  • Managing a business project


  • Sports culture
  • Sports economy
  • Social media
  • Digital identity
  • Sport marketing
  • Development of federations
  • Event communication
  • Sport financing
  • Personal branding
  • Video editing
  • Sports clubs
Photos : Anouar Hendrixx

Titre reconnu par l’Etat

Level 6 title "Business development and management manager" registered with the RNCP by order of march 30, 2020 awarded by Ascencia Business School and for the association for the Collège de Paris


Training page

Training in one year after 2 years of Bachelor

Initial training

Beginning: October
Pace: 1 or 2 days at school per week
Internship: 44 days minimum in alternating rhythm with the courses

Work-study program

Beginning: October
Pace: 1 day at school and 4 days at work per week or 2 days at school and 3 days at work per week

Learn more about work-study programs

Online training

Back to school: at any time of the year
Pace: 3 or 4 days per week in the company if the training is alternating (adaptable schedule)
Internship: 44 days minimum if initial training

Our online courses

Where can I study?

The projects of the Bachelor 3 Digital Marketing and Sport

Project 1

Business creation:

During one week, in group, create your fictitious company from scratch Choice of sector, product, identity… You will have say in everything to think of your own brand universe, from the business plan to the commercialization, through the legal and financial aspects, and of course the marketing and its digital dimension. You will present your project in front of a jury of professionals and compete in an inter-campus final. Will you be able to build a viable project and stand out?

Project 2

Video project:

Learn how to promote a product or service via video, an indispensable medium on the web today. In addition to sharpening your eye, this project will allow you to work with rigor on the details of a communication tool.

Project 3

Website development:

It allows you to bring together different skills, both technical and marketing, since in addition to having to build a website entirely, you will have to ensure that it is attractive and consistent with the positioning of your project.

Take your training on line

Thanks to the Digital College campus, follow this course entirely on line for a maximum of two years.

Through written course content but also videos and interactive modules, you will be able to obtain all the keys that will allow you to pass. The knowledge acquired is verified through case studies or on line quizzes.

Throughout your program, our team of advisors and a referral trainer are available to help you in case of difficulty or for any additional information.

At the end of your on line course, you will obtain the same state-recognized diploma as if you had studied on one of our campuses

How much does it cost?

A registration fee of 190€ must be paid at the time of registration, regardless of the pace chosen.

  • Yearly rate



Bachelor 3 Digital Marketing and Sport specialization is available as an initial training program or as a sandwich course.

A secure on line payment is possible on our website, by credit card, in one or six installments (monthly debit over the 6 months following the first payment).

As part of the work-study program, your host company will cover all of your training costs. For more information about the work-study program via the digital campus, don’t hesitate to contact us!

Here is DC Here is DC

Testimonials from former students


Very good and complete training in the digital field which allows you to prepare for the jobs of tomorrow!


Learning expeditions

✈️1 Study trips
around the world
Discover all learnings

Send us your application

Click on the button to register for the Bachelor 3 Digital Marketing and Sports


To apply to Digital College or to get more information, please contact us by completing the form below.

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